For most organizations across the world, regardless of their size or the industry they are in, the cloud has granted immense opportunities to explore technologies and services that have been out of reach in the past, especially for SMBs – such as taking advantage of…

In the past couple of years, organizations faced a drastic shift in the way they work – while the fast-paced advancement of technology had already pushed organizations towards a cloud-centric way of work, the COVID-19 pandemic accelerated the adoption of the cloud for…

Why are Business Intelligence tools like Power BI important? In today’s world, driven by technology advancement – data is an integral part of every aspect of our life and the way we work, and business intelligence is no foreign concept to businesses across the world….

The way we perform processes and communicate has drastically changed throughout the years – and the major shift to process automation has been fueled by the innovative technologies of today. Organizations around the world are increasingly abandoning the old way of…

What is a Customer Data Platform? Before we jump into the several compelling reasons why enterprise organizations need Microsoft’s Customer Data Platform and Dynamics 365 Customer Insights, it’s important to gain an understanding of what a Customer Data Platform is…

Businesses of all sizes and verticals face the challenge of choosing the right customer relationship management technology that’s easy to integrate with other productivity tools, provides flexibility, and an opportunity for scalability and growth. Organizations…

The world of CRM is overflowed with different options for different company types, sizes, and verticals, but there are two main players that dominate the industry: Microsoft Dynamics 365 and Salesforce. Salesforce holds a staggering 19%+ market share and Dynamics 365…