Introduction
Revolutionizing Animal Breeding with Enhanced Customer Engagement
Genus, a trailblazer in animal breeding and genetic improvement, spearheads innovation in the agriculture industry. Dedicated to ensuring a sustainable future for the global food system, Genus R&D focuses on cutting-edge breeding technologies. Operating on a global scale, Genus R&D is the parent company of PIC (Pig Improvement Company), founded in 1962 in Oxfordshire, England. PIC remains committed to applying advanced science to pig breeding for superior, cost-effective pigs and high-quality pork production, while upholding social and environmental responsibilities worldwide.
Client’s Challenge
- Challenge: Genus faced the challenge of developing an integrated portal for their Customer Engagement system. This portal needed to grant access to historical and future orders and invoices, with additional features for improved usability and efficiency.
- Significance: The absence of an efficient portal impacted customer interactions, order management, and financial transactions.
Objectives and Goals
- Goals:
a. Create an authenticated portal for accessing past and future orders and invoices.
b. Enhance portal usability and efficiency.
c. Align the portal with branding style and user interface principles.
- Business Objectives: Elevate customer experience, streamline order and invoice management.
Solutionade’s Solution:
- Solution: Solutionade delivered a power pages portal with B2C authentication, incorporating custom access logic for invited contacts. The portal enabled users to place orders based on sales agreements, select products from active ones, and adhere to specified logic for delivery dates and cutoff times.
- Implementation: Following Agile methodology, the initial scope was defined in workshops, translated into features and user stories and developed in separate sprints. Daily communication facilitated quick issue resolution and prioritization. New functionalities were seamlessly integrated during the project timeline.
Results and Outcomes:
- Achievements:
a. Developed more functionalities than initially planned, elevating the impact of the portal.
b. Streamlined customer engagement and order management processes.
- Metrics/KPIs: Improved efficiency, reduced processing time, increased user satisfaction.
Conclusion:
Solutionade’s collaboration with Genus resulted in a transformative portal, surpassing initial challenges and exceeding expectations. The enhanced portal has significantly improved customer engagement, streamlined order management, and enhanced overall operational efficiency for Genus in the dynamic agriculture industry.
“Solutionade delivered a software solution that
exceeded our expectations. The user-friendly
interface and robust functionality have streamlined
our processes, saving us both time and resources.
Their commitment to quality and client satisfaction
is unparalleled.”
-Genus