For most organizations across the world, regardless of their size or the industry they are in, the cloud has granted immense opportunities to explore technologies and services that have been out of reach in the past, especially for SMBs – such as taking advantage of…

In the past couple of years, organizations faced a drastic shift in the way they work – while the fast-paced advancement of technology had already pushed organizations towards a cloud-centric way of work, the COVID-19 pandemic accelerated the adoption of the cloud for…

What is a Customer Data Platform? Before we jump into the several compelling reasons why enterprise organizations need Microsoft’s Customer Data Platform and Dynamics 365 Customer Insights, it’s important to gain an understanding of what a Customer Data Platform is…

Businesses of all sizes and verticals face the challenge of choosing the right customer relationship management technology that’s easy to integrate with other productivity tools, provides flexibility, and an opportunity for scalability and growth. Organizations…

The world of CRM is overflowed with different options for different company types, sizes, and verticals, but there are two main players that dominate the industry: Microsoft Dynamics 365 and Salesforce. Salesforce holds a staggering 19%+ market share and Dynamics 365…

IThe world of B2B sales has been drastically changing in recent years with buyers shifting towards a fully digital buying behavior and sellers adapting and reshaping sales to the new digital landscape. The key to capturing great opportunities and strong wins for…